Competition

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Quick questions

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Which competitors are ahead of us, and on what?

Using Oppin, which competitors are ahead of us, and on what?

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Which questions are we losing to competitors?

Using Oppin, which questions are we losing to competitors?

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Which questions do we own?

Using Oppin, which questions do we own?

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Workflows

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Where a rival beats us

Using Oppin, where does [competitor] beat us? Chart it: one row per question, a dot for us and a dot for them, sorted by the gap. Say which AI assistants it happens on, and show me two example answers.

• You get: A gap chart where the distance between the dots is the gap, biggest first, plus the assistants it happens on and two real answers.
• Why it helps: A specific list beats a gap in a headline number.

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Competitor radar

Using Oppin, did any competitor gain or lose more than 5 points this month? For each one that did, show which questions they now win and which sites are citing them. If nobody moved that much, say the field was stable.

• You get: Only the flagged brands, biggest move first, with the evidence.
• Why it helps: Quiet by default, specific when something happens.
• Shortcut: the oppin_competitor_radar command runs the same analysis.
• Take it further: Slack, daily; see Competitor surge alert.

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Engine blind spot

Using Oppin, which AI assistant are we weakest on, and why? Chart the kinds of sites it reads next to the kinds our strongest assistant reads, check whether our own pages show up on both, and suggest three fixes.

• You get: Engines ranked, a side-by-side chart of what each one reads, and three targeted actions.
• Why it helps: Engines differ mostly because they read different sources. This shows which.
• Shortcut: the oppin_engine_scorecard command with output page runs the same analysis.

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Markets a rival owns

Using Oppin, draw a world map of where we're behind: shade each country by how far we trail the leader there, and label who leads. Then rank the five markets where we trail most.

• You get: A map where the dark countries are the ones someone else owns, plus the top five as a table, with thin-data countries flagged.
• Why it helps: A market plan starts from where you actually lose.
• Take it further: A shareable map page; see Shareable dashboard page.

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Topic heatmap

Using Oppin, build an interactive heatmap of our topics against our competitors, colored by Brand Strength. Mark who leads each topic, fade cells with too little data, and let me click a cell to see the questions behind it.

• You get: A topic by brand grid with each row’s leader marked, a click-through to the questions behind any cell, and the two topics most worth effort.
• Why it helps: “Nobody owns this yet” is the cheapest ground to take.
• Shortcut: the oppin_topic_heatmap command with output page runs the same analysis.

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Prospect snapshot

Using Oppin, make me one slide on [prospect] for my call: how visible they are in AI answers, their three closest rivals, and a chart of the questions where those rivals beat them. Put five talking points in the speaker notes, and separate facts from your interpretation.

• You get: One slide that opens the meeting, with the talking points in the notes.
• Why it helps: A sales opener built on the prospect’s own numbers.
• Note: The prospect must be a brand or competitor in the workspace. If they aren’t, add them as a competitor on a brand in the same category. Their history appears straight away, as far as they show up in that brand’s answers. A brand-new workspace has no history.
• Take it further: Calendar-triggered; see Pre-call brief from the calendar and Add [new competitor] as a competitor. Their site is [domain]..

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Agent tasks

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Why competitors win

Using Oppin, look at the questions where competitors consistently beat us. Don't just list them: look for patterns. Is the gap concentrated in certain topics, certain assistants, certain countries, or certain kinds of sources? For the biggest patterns, compare what AI says about them and about us, and which sites cite them but not us. Finish with the three patterns that explain most of the gap, each with its evidence.

• You get: Three patterns, not thirty rows.
• Why it helps: Shows what to change, not just where you lose.